5 situations where you might recommend an SSQ Insurance simplified life insurance policy

As a financial advisor, you have a number of options when it comes to meeting your clients’ life insurance needs. To make things easier, here are five scenarios where you might recommend our simplified life insurance rather than our traditional product.

1. Your client is in good health (and you’ve no reason to doubt their word)

Our simplified life insurance product targets clients who are in good health and who do not need a medical examination. Removing the need for blood tests or urine analyses means you can issue the life insurance policy faster than ever.

If your client seems to be a good candidate during your pre-interview about their health, don’t hesitate to suggest the simplified life insurance option.

If in doubt, then recommend a traditional life insurance product that will be assessed by an underwriter.

2. No sooner assessed than insured

After studying how you do business, we recognized the need to simplify the process of issuing insurance policies in order to fast track contract delivery. Both you and your busy clients gain from this accelerated process.

Simplified life insurance is the ideal insurance product for clients who are pressed for time; you can provide them with insurance in less than 60 minutes1.

It’s not only the policy that is issued faster: the simplified process means SSQ Insurance can pay you your commission within 24 hours, contrary to traditional products where there is a wait time for the contract to take effect before you are paid.

3. Practical digital!

Some clients prefer meeting with you face to face to discuss their insurance needs; others are happy buying simplified life insurance online, without ever having to make the trip to your office.

Consider offering simplified life insurance to clients who seem comfortable receiving their insurance contract by email.

In these times of social distancing, the online solution also means you can carry on doing business while minimizing physical contact.

4. Fairly simple financial needs

Each client’s insurance needs are different. That’s why we have created simplified insurance products offering different maximum insurance amounts depending on the type of product and your client’s age group.

Simplified insurance is an ideal choice for clients whose insurance needs fall below the following maximum amounts:

Types of simplified life insurance products Term 10 years Term 20 years Permanent
Age on issue 18 to 70 18 to 60 18 to 80
Insurance amounts 18 to 50:
$25,000 to $500,000

51 to 60:
$25,000 to $249,999

61 to 70:
$25,000 to $99,999
18 to 50:
$25,000 to $500,000

51 to 60:
$25,000 to $249,999
18 to 60:
$10,000 to $249,999

61 to 80:
$10,000 to $99,999

5. A term insurance solution

If your client is looking for simple term life insurance coverage with no add-on benefits, think: simplified insurance.

In particular, if you have clients who need $500,000 or less and who are looking for long-term insurance, depending on their age, simplified insurance might fit the bill perfectly.

SSQ Insurance also offers a range of products to meet higher insurance needs, such as disability and critical illness.

Learn more

1 It may take longer to issue the insurance policy for existing clients.

Note: This blog post is provided for information purposes only. It is not a substitute for professional legal, financial or fiscal advice. For advice specific to your personal situation, always speak with your advisor. SSQ Insurance cannot be held responsible for any decision made as a result of reading this blog post.